Your site may look as professional as microsoft.com or even better, may have the right products/services and the best articles, but without promoting your website you won’t get any traffic, therefore, no sales. The promotion of your website depends on the tools you use to advertise it.

Remember that your site isn’t the only one on the internet at the present, therefore you need to find the most effective internet marketing tool, so you can get the right results.

There are quite a few internet marketing tools you can choose from, each of them having their own different way to bring traffic to your website. The most popular thing used by people to find services, information or products they’re looking for are the Search Engines.

Your main objective is to get your website to be listed on search engines, mostly on Google. Google is the most used search engine nowadays – to get on the first page is every internet marketer’s dream. To do so, you need the right marketing tools.

Search Engine Optimisation (abreviated as SEO) is the main tool you are going to use. SEO is being used by more and more internet marketers in the present. SEO makes many website to rank high in search engines – without SEO, the same websites would be just as any other website – not getting any traffic at all.

One way to understand this is understanding the way that search engines work. A search engine could easily be compared with a spider looking at the density of a keyword and the content of the website – that’s why you need to have the right web content. You need proper keywords in relevance with the content of your website to be on the right way to achieve a high position and rank on the search engines.

Because the competition you’ll have, having the right internet marketing tools is the most valuable thing you can have, because you’ll always need to get trafic. One of the most popular internet marketing tools nowadays is Pay Per Click (PPC). Using PPC Advertising you’ll bid for a keyword against other marketers. The PPC ads usually are placed at the very top of the search results or, by case, in the right side. When one clicks on a PPC ad, the marketer pays to the search engine the price they agreed in the bidding.

The most popular search engines that offer PPC advertising are Google, Yahoo and MSN.

The thing is, to be statistically significant (or to get statistically significant results) in many cases your significance level will be dependent on the number of results, not the amount of traffic (or sample size). (Sample size does matter, but for non-scientific tests like variable traffic conversion rate tests, results are more important than sample size, in my opinion).

I like to work with the conversions, not the # of visitors. Because the number of conversions is what helps you get statistically significant results. So…I like to see 30-50 conversions per option per campaign. So if you are testing a squeeze page with average conversion rate of 30%, then you might only need 100-150 visits per campaign, yielding 30-45 conversions. But if you are selling something that has a conversion rate of for example 1%, then you will need 3000-5000 visits.

For initial testing purposes, I recommend going with lower prices or squeeze page prices (free) to get results for the various parts of your sales page. THEN test the price with the highest converting sales page.

The reason for this is that if you are testing much higher prices, then your conversion rates will of course be much lower, which means that the test will take a lot more time. So speed up the test by reducing or removing the price barrier, then once you have significant results, put the price variable back in (or raise it to reasonable levels for your test).