You can’t repair by chance a failing online strategy. If you want your online marketing strategies to work, combine the old methods with the new methods to get the best technique to use.

Firstly, make sure you indentified your target, done your keyword research and made a good copy. Now your objective is to get free traffic that converts into sales. Try and write an article every day, and make a video every day, both for three months. Share these at the key distribution websites, along with your blogs and social media.

You need to get good at writing articles. Read a good book about writing copies and then practice it daily. A good book I’ve found on this matter is written by Jonathan Kranz and it’s called “Writing Copy”. The perfect article should be about 300-500 words with keywords throughout it.

Also, you need to get your articles distributed. I tend to use Distribute Your Articles to find my articles among 600-800 totally different outlets always.

You may think “why producing a video?”. Think a bit. Aren’t you more tempted by a video ad on google than by it’s paired article on the same subject? Therefore, when you write an article, try and release a video too. The video isn’t necesarly long. 1-2 minutes is enough. Distribute this on sites like Traffic Geyser.

These strategies are tested and they are successful techniques (otherwise I wouldn’t be recommending these to you), but they only work in the long-run, so don’t expect any over-night change. About one out of five articles will generate traffic. Another great thing is if you’re already comfortable with the camera, your videos will be a great asset.

Most important before writing an article is that you do a proper amount of keyword research. If you use keywords too broad, it is most unlikely that you won’t be seen. You might want to use long tail keywords. Why? The shorter and broader the keyword is, it might be too competitive for me alone to dominate.

I’ve mentioned earlier of “Social Media Marketing”: I suggest you create accounts on sites like blogger, facebook, twitter and linkedin and every time you post your article and your video on your website, visit a site called “Ping FM”. This tool will automatically upload your post on all the sites above mentioned.

When this is done daily for three months you should have a steady income traffic. Now, it’s optionally for you to start an offline marketing campaign, since you’re now an “expert” in online marketing. You can create a free local course to create disciples to your online system. To find course participants, you can use local search engines or even postcard marketing by promoting a webpage with the course registration form. When you have about 20 students at your course, you can have a friend video the course and upload it on your website to get more traffic.

Other methods like autoresponder marketing and pay per click (PPC) also work well, but I’d rather start small and succeed than start big and fail. These rather simple online marketing methods work. I have proved how these time-tested methods can build a nice flow of leads to your website without the cost of money, but of time.