The internet madness has caused an opportunity for anyone to be a marketer  as soon as they have the right tools to work his way through a maze of rethorical and misleading internet commerce. We’re living in an era of megainformation : with a simple mouse click we can transform an idea into money. I know this is oversimplified, but the idea is that selling online is here to stay and if you have the right tools you can do anything that your mind can create, online.

This era is, however, quickly becoming an era of information management within the information era. Go to google and type anything – it will produce hundreds if not thousands of results – thing that is very confusing: where should I find answers? This makes the process of determinating which path to chose in acquiring your answer even more difficult than acquiring your answer itself! The level of hype, mistruths, propaganda and lot of other falsities has tripled on the internet, so it is essentially that we are able to find trustful organisations and people on the internet.

To be able to get behind the mainstream and get in touch with the next-generation rich, quick blast e-mail, you need to class yourself online as a trustworthy source. How do you do that? Setting yourself and your image apart from the usual propaganda, you must “brand” your image, and along it, yourself. Branding means creating and mass-distribute your Unique Selling Proposition (USP) which ought to make people want to get in touch with your story as opposed to be competitions. Still, what does this mean? Shortly, since the beggining of marketing people are attracted by people, not businesses. The products and the business were selling anyway, eventually. The USP and the person is what persuades them to buy it from you, personally – it’s in the human nature.

Once we can understand this, we can now build all our campaigns to sell our a product from the top of the hill, having a mission objective as opposed to convincing, selling or telling. No one wants to be tricked by the salesman, right? Instead, everyone adores to trade on “their terms”. This is a game plan that is made for winning and getting the jackpot. If we go on the market using “our story”, the target market will resonate and, therefore, we’ll attract the exact type of people we want to sell products to. This strategy works even offline, even in direct selling. That’s why it’s said that amateurs “sell”, while professionals “sort” – meaning that one should not persuade anyone for his products, if the campaign and the USP are built around him, he will automatically attract the right customers.